Ford Aficionado? Then get to work and have your design featured on one of Ford’s newest billboards.
Ford is encouraging consumers to design artwork for digital billboards that will go up in major cities across the country, from Times Square to the San Francisco Bay Bridge as part of the company’s new By Design car advertising campaign.
I am really feeling this campaign and love how you don’t have to be a graphic design pro to create a one-of-a-kind design, just go to the www.FordByDesign.com on either your computer or smartphone. I checked out the site myself and was relieved to see that the process is pretty easy , just select one of six major cities, car of your choice, along with an assortment of colors and effects to complete your custom Ford artwork. When the creation is submitted, Ford will then display it to a billboard in the city chosen by the artist.; along with the user’s design, the billboard will also display the artist’s first name and hometown.
Users can decide to display artwork on a billboard in high-traffic locations such as Times Square in New York City, the Bay Bridge in San Francisco, as well as locations in Los Angeles, Miami, Chicago and Washington, D.C.
To make this experience even more unique, consumer will receive a “billboard selfie” – a webcam shot of their design in the chosen location from cameras located across from the billboards. After the consumer receives the image, they can post it directly to their Facebook and Twitter accounts to share their design with others.
“We wanted consumers to experience and be a part of our brand in a unique way,” said Lisa Schoder, Ford digital marketing manager. “By showcasing what our consumers’ vehicles mean to them, we have made their individual expressions the driving message of our campaign.”
“The By Design campaign goes far beyond how our cars look. It’s about how our cars make you feel,” said Schoder. “We are turning the lens on to the consumer, allowing users to create our ads and really letting them feel connected ‘by design.’”