Univision Outperforms CBS Among Young Adults Age 18-34

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Latinos viewers are taking over primetime television as last week Univision Network ranked No. 4 in primetime among Young Adults 18-34, outperforming CBS. Univision out-delivered one or more of the English-language broadcast networks every night among Young Adults 18-34.

Sabado Gigante helped Univision rank as the No. 2 and No. 3 network, respectively, on Saturday night among Young Adults 18-34 and Adults 18-49, outperforming CBS and FOX in each demographic

Mi Corazón es Tuyo helped make Univision the No. 3 network among Young Adults 18-34 during the Monday-Friday 8pm time period, outperforming CBS and FOX. The novela averaged 3.7 million Total Viewers 2+, 1.8 million Adults 18-49 and 842,000 Young Adults 18-34.

Hasta El Fin Del Mundo helped make Univision the No. 4 network among Young Adults 18-34 during the Monday to Friday 9pm-10pm, outperforming CBS. The novela averaged 3.3 million Total Viewers 2+, 1.6 million Adults 18-49 and 713,000 Young Adults 18-34.

Que Te Perdone Dios helped make Univision the No. 1 network among Young Adults 18-34 at 10pm for the second time since its premiere week. The novela averaged 2.7 million Total Viewers 2+, 1.3 million Adults 18-49 and 577,000 Young Adults 18-34.

Aqui y Ahora helped make Univision the No. 3 and No. 4 network at 7pm, respectively, among Young Adults 18-34 and Adults 18-49, outperforming NBC in each demographic. The show averaged 1.9 million Total Viewers 2+, 930,000 Adults 18-49 and 397,000 Young Adults 18-34.

Nuestra Belleza Latina helped make Univision the No. 3 network among both Young Adults 18-34 and Adults 18-49, outperforming CBS and NBC in each demographic. The show averaged 3.2 million Total Viewers 2+, 1.5 million Adults 18-49 and 646,000 Young Adults 18-34.

Sal y Pimienta helped make Univision the No. 2 network among both Young Adults 18-34 and Adults 18-49, outperforming CBS and NBC in each demographic. The show saw week-to-week growth among Total Viewers 2+ (+9% to 2.7 million), Adults 18-49 (+6% to 1.3 million) and Young Adults 18-34 (+17% to 560,000)

On Sunday, Univision ranked as the No. 3 network among both Young Adults 18-34 and Adults 18-49, outperforming CBS and NBC in each demographic. Univision’s full primetime lineup ranked within the top 20 programs for the entire evening among Total Viewers 2+, Adults 18-49 and Young Adults 18-34.